Caribbean cell phone company asks South Florida relatives to buy minutes for family back home

An Irish billionaire’s telecommunications company, which has revolutionized cell phone usage in some of the world’s poorest countries, is bringing it’s latest marketing pitch to South Florida.

Digicel is tapping into South Florida’s close ties to Haiti and Jamaica in a campaign that asks families stateside to send minutes home.

Irish billionaire Denis O’Brien has staked a claim in the telecommunication industry by building his cell phone company in developing countries in the Caribbean and South America The South Florida Digicel campaign includes bus bench ads, billboards and television spots. The message is simple: “Send minutes home.”

Customers stateside can pay to send airtime minutes to family and friends’ pre-paid cell phones in the Caribbean. The concept is not new, but Digicel is seeking to broaden it’s reach.

It is a nod to South Florida’s ties to the Caribbean and the financial influence of the region’s diaspora. Families in Haiti and Jamaica rely heavily on remittances from abroad.

Haiti received $2.1 billion in remittances in 2011, which represents more than one quarter of the national income, according to the Inter-American Development Bank . In 2011, Jamaica received nearly $2 billion in remittances.

“We understand the value of the diaspora,” said Valerie Estimé, CEO of Digicel’s diaspora division. “They are our lifeline.”

Typically the company relies on ethnic media outlets like radio programs and niche publications for advertising, but there was a gap in reaching second- and third- generation Caribbean Americans, who are more plugged in to mainstream media, said Andreina Gonzalez, head of marketing in Digicel’s diaspora division.

“There was an opportunity to step up and go a little further,” Gonzalez said.

The campaign comes at a time when the company is facing some public relations backlash in Haiti and Jamaica. Customers from both islands have taken to social media to decry shoddy connections and poor customer service.

In Haiti, the problems were so acute that Digicel released an apology letter to its customers in December. When the company tried to integrate Voilà, a competitor Digicel acquired, into its network, the integration caused system failures.

“Quite simply, we did not deliver what we promised and we did not communicate effectively with customers through the problem times,” Damian Blackburn, Digicel’s Haiti CEO wrote in the apology.. “We apologize for letting our customers down and want to thank them for their patience and understanding.”

In South Florida, the marketing pitch is family-centered and draws on the diaspora’s need to stay connected. Digicel representatives say airtime minutes are as valuable as the cash remittances families send to the Caribbean.

The advertising features members of a culturally ambiguous animated family smiling and talking on cell phones.

The ads that appear in Little Haiti, North Miami and North Miami Beach are largely targeting the Haitian community. In South Broward, the focus shifts to the Jamaican population.

A similar campaign has also been launched in New York.

Prices range for $7 to $60 to add minutes to a relative’s Digicel account. Transactions can be made online or at participating stores in South Florida.

“You’re able to make a very big difference with a very small amount of your disposable income,” said Estimé. “We know how important it is to be able to get in touch with a mother, a sister or a brother.”

The company recognizes that some of its older customer base prefer the retail model, while younger and more savvy consumers would rather send pay for minutes directly from their computers or cell phones.

“It was really impressive to see Digicel online,” said Geralda Pierre, a Miami Gardens resident who sends minute to Haiti. “It’s so convenient to add minutes for my dad in Haiti who is sick. It makes it easier for me to get in touch with him.”

For now, Digicel says it will continue to mix the old and new. The Creole-language advertisements on Haitian radio and Island TV, a Creole language cable network, are here to stay.

“We are bringing first world convenience in some cases to third world countries,” Estimé said. “Digicel has in a way improved the lives of our loved ones back home.”

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Hialeah deploys license-tag-reading cameras in its fight on crime

The Hialeah Police Department is installing cameras at eight key intersections and equipping an undercover patrol with four high-definition cameras to snap photos of the license plates of thousands of vehicles a day — not to catch red-light runners but in a controversial attempt to stem the wave of robberies that has hit the city.

The automatic cameras send immediate alerts to police when tags of stolen cars are detected or when a car’s owner has an arrest warrant or suspended driver’s license.

“These are not cameras to fine the drivers,” said Lt. Joe De Jesús, a New Yorker with 36 years of police experience in Hialeah, who has specialized in processing information with the new system. “These cameras have become a powerful tool to fight crime.”

The city has experienced a wave of robberies in commercial areas or close to police and city facilities during the past year, and community activists are worried.

Police cite the case of a Farm Stores shop — popularly known in Hialeah as La Vaquita (The Little Cow) — only five blocks from a police substation that was robbed twice earlier this month by a man who threatened its female employees with a screwdriver.

Last Thursday, a Radio Shack store was robbed for the second time in less than a year. A masked man crashed his truck into the door of the store in west Hialeah and, in a matter of seconds, made off with all the merchandise he could.

“This series of robberies is affecting business in our city,” said Modesto Pérez, president of the Miami-Dade Association of Businesses and Neighbors, based in Hialeah. “The police do what they can, but they have to do more.”

Not everyone is pleased with the new system. Carolina González, a spokeswoman for the American Civil Liberties Union of Florida, said that if Hialeah plans to keep a database with information on which cars enter and exit the city, “they should show clear regulations about who will have access to it, what would be its use and how long the information is going to be stored. . . .

“This is not clear,” González said. “It is insulting to place cameras that have no benefit whatsoever nor reduce crime, making Hialeah residents believe that they do work. They are simply giving the impression that they are doing something about it.”

During the first two weeks of the camera’s operation, which was established with $200,000 in federal funds, the system has photographed the license plates of more than 156,000 vehicles, of which 14,790 belonged to drivers with suspended licenses.

De Jesús said the photographs allow the creation of a strategic database for different police units to carry out investigations — from the search of a car driven by an elderly person with Alzheimer’s to a vehicle involved in a crime.

In the case of the La Vaquita shop that was robbed twice, the vehicle used by the thief was discovered thanks to the new camera system. The store at 510 Hialeah Dr. was held up at 11:50 p.m. Feb. 8, with the robber getting $160. At 7:15 a.m. the next day, shortly after the store opened, the same person came back and stole the remaining $50 in the cash register.

In September, the same man had robbed the store of $200, and also hit the Dairy Queen ice cream shop across the street, where he stole another $200 after threatening a female employee with a weapon.

During the Feb. 9 robbery, a witness identified three of the six letters and numbers on the license plate of the brown Scion driven by the thief.

De Jesús entered that partial information in the system and discovered that the Scion belonged to the mother of Raúl Irán Barrios, 40, a man with a criminal record for armed robbery, whose image had been captured by La Vaquita’s surveillance cameras.

Barrios was arrested Feb. 11, Hialeah police spokesman Carl Zogby said.

“We only had partial information about this individual,” Zogby said, “but thanks to the new camera system we were able to have full identification and proceed to arrest him.”

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$24M conflict of ‘interest’

A former Manhattan resident has slapped his ex-landlord with a $24 million suit over the interest on the security deposit he put down for a plush, rent-stabilized pad on the Upper East Side nearly 40 years ago.

John Sacchi, 63, claims Elyachar Properties refused to hand over the interest after he moved out of 1100 Madison Ave. and relocated to New Jersey in 2012 after suffering a stroke.

Sacchi, who worked as a colorist at the tony Pierre Michel hair salon, last paid a little more than $1,800 a month for a spacious, one-bedroom apartment on the 10th floor of the building, which is about a block from the Metropolitan Museum of Art.

His lawyer, Stephen Simoni, said the accrued interest on Saachi’s 1975 security deposit exceeded $10,000.

Sacchi’s Manhattan federal-court suit seeks damages for himself and potentially thousands of other ex-tenants at 1100 Madison and two other East Side buildings that Elyachar owns, on grounds including fraud and breach of fiduciary duty.

Elyachar lawyer Alan Friedman said the company has the canceled checks showing that Sacchi got interest payments on his security deposit, and noted that he was allowed to occupy his apartment, rent-free, for two weeks after breaking his lease.Friedman also added the company Friday mailed Saachi a check for about $1,000 for “every speck of interest” he could possibly claim he’s owed.

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Remote employees require care to feel like part of the team

Working from home, hundreds of miles away from your boss, may sound like a perk, but that’s not always the case.

Ken Condren remembers the moment when he experienced the frustration his remote employees face. He was working from home, participating in a conference call and heard a side conversation going on, but had no idea what was being said. “I felt so out of the loop,” Condren recalls.

Today, businesses want the talent they want – and are more willing to hire or retain someone to fill a job even if they live or move thousands of miles away. Yet even with a great number of employees working remotely, nobody wants to be that guy who doesn’t get the inside joke during a conference call.

When the success of a team depends on the people, and all the people are scattered, it’s the manager who must make sure relationships stay vital and productivity high. Getting the most out of remote workers takes a manager who knows how to motivate and communicate from a distance. “Virtual workers still need a personal connection,” says strategic business futurist Joyce Goia, president of The Herman Group. “They want camaraderie and to feel like they are part of a team.”

More managers are using technologies such as videoconferencing, instant messenger and other collaborative software to help make remote workers feel like they are “there” in the office. Not being able to speak face-to-face can quickly be solved with Skype, Face Time or simple VoIP systems.

Condren, vice president of technology at C3/CustomerContactChan-

nels in Plantation, uses Microsoft Lync to connect virtually with a team spread across geographies and time zones. Employees see a green light on their screen when a colleague is available, signaling it’s a good time to video chat or instant message. Instead of meeting in physical conference rooms, team members get together in a virtual work room where they can hold side conversations during conference calls or meet in advance to prepare for the call. “You lose the visibility of waving hands during an in person meeting, but we can build that with virtual workspaces.”

Beyond that, Condren says he holds weekly video conference calls with his staff to help his remote workers become better team players. He also sets aside 45 minutes to an hour each week to check in with his remote workers. “It’s a little extra effort to make sure they are giving me the updates that happen casually in the office.”

Condren says adapting to a virtual workforce has allowed him to hire talent in any geographic market with the skill set he wants. And he has been able to hire them at competitive salaries.

In the current economy, such flexibility can be critical for a company looking to attract top talent. CareerBuilder’s Jennifer Grasz says the recession has created a less transient workforce, making it difficult for workers to sell their homes and relocate. “Employers are turning to remote work opportunities to navigate the skills deficit.”

Even from a distance, managers say there are ways to hone in on remote workers who are having problems. Billie Williamson managed virtual teams as a partner for Ernst & Young and would focus on the tone of someone’s voice during a group conference call. She would even listen for silences. “Silence can mean consent, or it can mean the person you’re not hearing disagrees or is disengaged.” If she sensed a team member was lacking engagement, she would follow up immediately.

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North Miami police investigating fatal hit-and-run

Police were investigating a fatal hit-and-run in North Miami Monday night that left an elderly man dead.

The accident occurred around 7 p.m. when the victim was apparently crossing at the intersection of North Miami Avenue and Northwest 123rd Street and was struck and killed, said police spokesman Maj. Neal Cuevas.

The driver failed to stop. Police said there appeared to be no witnesses to the accident.

The body of the black male was discovered in the middle of North Miami Avenue, Cuevas said.

Police said the fleeing driver only left behind a hubcap and pieces of shattered glass.

The victim’s name has not been released awaiting notification of next of kin.

Earlier Monday, the Florida Highway Patrol sponsored a Hit-and-Run Awareness event. They revealed that last year there were 20,000 hit-and-run accidents in Miami-Dade and Broward.

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ET Interviews the Witches of Oz The Great and Powerful

Rachel Weisz, Mila Kunis and Michelle Williams transform into the naughty and nice witches of Oz The Great and Powerful, in theaters March 8, and the tantalizing threesome are opening up to ET about the fantasy roles!

Pics: New Bewitching 'Oz the Great & Powerful' Posters

Oz also stars James Franco as Oscar Diggs, a small-time circus magician and flimflam man with dubious ethics. Hurled away from dusty Kansas to the vibrant Land of Oz, he first thinks he’s hit the jackpot -- until he meets three witches, Theodora (Kunis), Evanora (Weisz) and Glinda (Williams), who are not convinced he is the great wizard everyone's been expecting.

Video: Making the Wonderful World of 'Oz'

Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil and put his own magical talents to the test to transform himself not only into the great and powerful Wizard of Oz, but a better man as well.

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NYPD sarge cuffed in child-porn case

An NYPD sergeant was arrested yesterday for watching child pornography online, cops said.

Alberto Randazzo, 36, of Queens, was charged with use of a child in a sexual performance, promoting sexual performance by a child and possessing a sexual performance by a child.

Cops wouldn’t say if the arrest came after an ongoing probe.

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Open English expands across Latin America

Back in 2008, Open English, a company run from Miami that uses online courses to teach English in Latin America, had just a handful of students in Venezuela and three employees. Today the company has more than 50,000 students in 22 Latin American countries and some 2,000 employees.

To fund this meteoric expansion, the founders of Open English — Venezuelans Andrés Moreno and Wilmer Sarmiento and Moreno’s American wife, Nicolette — began with $700. Over the last six years, the partners have raised more than $55 million, mostly from private investment and venture capital firms.

Their formula for success? The founders rejected traditional English teaching methods in physical classrooms and developed a system that allows students to tune into live classes every hour of the day from their computers at home, in the office or at school, and learn from native English-speaking teachers who may be based anywhere. Courses stress practical conversations online and the company guarantees fluency after a one-year course, offering six additional months free if students fail to become fluent.

“We wanted to change the way people learn English,” said Andrés Moreno, the 30-year-old co-founder and CEO, who halted his training as a mechanical engineer and worked full-time at developing the company with his partners. “And we want students to achieve fluency. Traditionally, students have to drive to an English academy, waste time in traffic, and try to learn from a teacher who is not an native English speaker in a class with 20 students.”

Using the Internet, Open English offers classes usually with two or three students and a teacher, interactive videos, other learning aids and personal attention from coaches who phone students regularly to see how they are progressing.

Courses cost an average of $750 per year and students can opt for monthly payments. This is about one-fifth to one-third of what traditional schools charge for small classes or individual instructors, Andrés noted.

“We work at building confidence with our students and encourage them to practice speaking English as much as possible during classes,” said Nicolette Moreno, co-founder and chief product officer, who met Andrés in Venezuela while she was working there on a service project. “Students are taught to actively participate in conversations like a job interview, traveling and talking on a conference call,” said Nicolette, who previously lived in Los Angles, worked with non-profits to create environmentally friendly products and fight poverty in emerging markets, and was head equity trader at an asset management firm. “Students need to speak English in our classes, even though it is sometimes difficult. They learn through immersion.”

Open English has successfully tapped into an enormous, underserved market. Millions of people in Latin America want to learn English to advance in their jobs, work at multinational companies, travel or work overseas and understand the popular music, movies and TV shows they constantly hear in English. Many of them take English courses at public and private schools and learn little if any useful conversational English. While students at private schools for the upper middle class and wealthy often learn foreign languages extremely well from native English-speaking teachers, most people can’t afford these schools or courses designed for one or two students.

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The builders of the Sen. Marco Rubio brand

WASHINGTON --
Sen. Marco Rubio is on a breathless rise, a testament to his political skill and demographic appeal that last week saw him delivering the Republican State of the Union response and appearing on the cover of Time as “The Republican Savior.”

But behind the scenes is a relentless, methodical effort to build the Rubio brand, aided by a team of strategists and media handlers positioning the 41-year-old Floridian for an expected presidential run.

They include members of Rubio’s Senate staff and presidential campaign veterans who work for the political committee Rubio formed ostensibly to help elect other conservatives.

Instead the Reclaim America PAC has focused on consultants and building a national fundraising network. Last year, his PAC spent more than $1.7 million, with the vast majority going toward staff and fundraising, and about $110,000 going to other candidates, according to the Center for Responsive Politics.

“It connotes a machine, someone who is grooming his image for a jump to higher position,” said the center’s executive director Sheila Krumholz.

Rubio’s team plots policy and publicity moves, including his recent foray into the immigration debate. He was among eight senators working on a proposal, but Rubio took them by surprise — and ensured he would be front and center — with a Wall Street Journal piece laying out the framework before the group announced it.

The Rubio machine cultivates the image of a new breed of Republican, youthful, and as at ease talking about Tupac and the Miami Dolphins as talking about budget deficits. At the same time, advisors dole out nuggets to the news media, they aggressively contest even the smallest points in articles.

The political fascination with Rubio has made it easier for his team to build helpful story lines. When he first took office in the U.S. Senate, it was Rubio the humble, political star keeping his head down. That followed with periodic “major” policy rollouts — foreign policy, job creation, the middle class. When Rubio gives a speech, it’s invariably a “major” address. A young assistant is always there to record it on video and take photographs.

“It’s almost like he’s the Backstreet Boy of American politics, a Hollywood creation of what a model political candidate should be,” said Chris Ingram, a Republican communications consultant from Tampa who has been critical of Rubio. “He has to deliver on the hype but from a P.R. perspective, it’s textbook.”

And constant. Last week, Rubio issued 17 press releases. By comparison, former vice presidential candidate Paul Ryan, another potential 2016 candidate, released three.

Behind the scenes

Rubio’s political inner circle includes PAC employees Heath Thompson and Terry Sullivan, two operatives who made their names in South Carolina’s bare-knuckled political culture and are close with former Sen. Jim DeMint. The hyper-competitive Thompson is a college football fanatic more comfortable in a baseball cap than suit and tie.

For broad messaging strategy, there is the roguishly charming Todd Harris who knows practically everybody in the political media and is never shy about excoriating reporters.

The Senate staff includes Alberto Martinez, who goes back to Rubio’s days as speaker of the Florida House and can anticipate where critics might attack Rubio, and Alex Burgos, another Rubio campaign alum and true believer who pushes back at any hint of negativity in Rubio coverage.

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Mindy McCready Opens Up About Suicidal Thoughts

Following news of Mindy McCready's tragic passing today, we're looking back at one of our last interviews with the country singer where she opened up about what may have triggered her suicidal thoughts.

PICS: Stars We Lost

At the time of our interview in 2010, McCready had already made three attempts at taking her own life. In the sitdown she claimed that she didn't start having suicidal thoughts until her relationship with ex Billy McKnight became abusive.

"I got caught up in this whirlwind of trying to save him from himself and lost me in the process," said McCready. "My self-esteem was gone. I was in love with this man and trying to do everything I could to save his life and nobody cared about mine."

McCready went on to explain that McKnight wasn't around when she gave birth to their son Zander, but admitted that she also was absent for a portion of her firstborn's life.

RELATED: Mindy McCready Dies of Apparent Suicide

"[Zander] was 15 months old when I went to jail. He was so little that he doesn't remember," said McCready, who was sentenced to a year in jail for probation violation in 2007. "All he remembers is that I was there one day and the next I wasn't for six and a half months straight. They did bring him to see me once and he didn't remember me, and that was really hard."

At the time of our interview, McCready seemed to be feeling better which she attributed to Celebrity Rehab with Dr. Drew.

"A lot of people have said, 'Was that about TV for you ... or was it therapy?' And I can't speak for everyone, but for me it changed my life. It saved my life," she said. "Dr. Drew said so many amazing things to me that really made me think I really, truly want to know what was wrong with me, what was going on inside my head, why was I acting the way that I was?"

According to a police report, deputies responded to a report of gun shots fired on Sunday afternoon. Upon arriving, officers reportedly found Mindy McCready's body on the front porch and pronounced her dead at the scene from what appeared to be "a single self-inflicted gunshot wound." She was 37.

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